Nutshell Marketing: Email & SMS Campaigns Built Into CRM
Reach more people with less effort
Bring clarity to your marketing. Create campaigns, build audiences, and measure what’s working across all channels.
Email marketing
Create, send, and track emails that drive action.
One-click AI email builder
Leverage AI to generate polished emails fast.
SMS campaigns
Send bulk texts and track replies in one place.
Web forms
Capture leads with forms that sync to your CRM.
Web analytics
See traffic, conversions, and top-performing pages.
Visitor tracking
Match website visits to contacts to personalize outreach.
Landing pages
Build pages that convert and capture new leads.
Page automations
Trigger emails and tasks based on page activity.
Send smarter emails, faster
Launch broadcasts in minutes and automate follow-up that feels personal.
- Intuitive drag-and-drop email designer
- Targeted audience segmentation
- Automated, trigger-based campaigns
- High-performing email templates
- One-click AI email campaign generator
Learn more about email marketing
Turn website traffic into leads
Capture visitors, track intent, and sync new leads to your CRM automatically
- Website analytics tied to contacts and leads
- Lead capture forms synced directly to Nutshell
- Landing pages for campaigns and promotions
- Page-based automations triggered by visitor behavior
Learn more about Nutshell Forms
SMS that speeds up follow-up
Automate and schedule texts to reach leads at the right moment – and track every response.
- SMS broadcasts to targeted audiences
- Automated SMS drip sequences
- Two-way messaging logged to contact records
- Shared inbox visibility for team context
Learn more about SMS marketing
Marketing reporting
Track performance and connect marketing efforts to real outcomes.
- Website traffic tracking with pixel
- Email delivery and engagement metrics
- Form submission and conversion analytics
- Landing page performance insights
FAQs
1. Do I need Nutshell CRM to use Nutshell Marketing?
Yes, Nutshell Marketing requires an active Nutshell Sales subscription. This integration ensures your marketing and sales data stay connected in one platform, giving you complete visibility into how marketing campaigns influence deals and helping your team work from the same customer information.
2. What’s the difference between email marketing and marketing automation?
Email marketing sends targeted messages to your audience (like newsletters or promotions). Marketing automation includes email marketing plus automated workflows, lead scoring, and multi-channel campaigns that respond to customer behavior. Nutshell offers both—email campaigns and automation features like drip sequences and triggered actions. Explore CRM marketing strategy examples to see these tactics in action.
3. Can I send marketing emails without upgrading to a paid plan?
Yes! Marketing Foundation (free with any Sales subscription) includes 150 trial email sends per month. This lets you test broadcasts, newsletters, and drip campaigns before committing to a paid plan. Paid plans start at $5/month based on your contact count.
4. How does Nutshell’s marketing automation compare to standalone tools like Mailchimp or HubSpot?
Unlike standalone tools, Nutshell unifies your CRM and marketing data in one platform. You’ll see how campaigns influence deals, automate based on sales pipeline stages, and eliminate data syncing between separate systems. It’s simpler than HubSpot and more integrated than Mailchimp. Learn more in our complete guide to CRM and email marketing.
5. What is lead attribution and why does it matter?
Lead attribution tracks which marketing channels bring in your leads—like web forms, social media, or referrals. This helps you invest in what works. Marketing Foundation includes basic attribution; Pro adds advanced tracking to see which campaigns influence closed deals, not just initial contact.