Create Powerful SMS Marketing Campaigns From Your CRM
Make your brand more visible without additional software
Skip the “seen” zone
Inboxes are crowded. Pockets aren’t.
Reach your leads instantly with messages they’ll actually read. It’s like a tap on the shoulder, but digitally.
Texting, meet CRM
Your texts shouldn’t live in a vacuum.
In Nutshell, every outgoing message and incoming reply is automatically logged to your contact’s timeline. Your whole team stays in the loop without ever hitting copy + paste.
Stay on the right side of regulations
We handle the boring (but important!) stuff like 10DLC registration and opt-out management. You focus on the “Hello,” and we’ll take care of compliance.
- 10DLC registration—We handle carrier registration so your messages actually get delivered
- Opt-out management—STOP requests are automatically honored and logged, no manual work needed
- Dedicated sender ID—Your messages show up looking legitimate and on-brand
Instantly send to the right people
SMS Audiences gives you the same powerful segmentation you’ve built for email—now sending straight to contacts’ phones. Reach your most valuable leads through another high-impact channel and get immediate engagement when speed matters.
Personalization at scale
Your contacts aren’t all the same, so why text them like they are? Segment your list and send messages that actually feel personal—at whatever scale you need.
- Segment by anything—Filter by deal stage, location, contact type, or any custom field
- Dynamic fields—Auto-insert names, company details, or other personal touches into every message
- Targeted broadcasts—Send one-off campaigns to exactly the right group, exactly when it matters
See Nutshell in action!
Try Nutshell free for 14 days or let us show you around before you dive in.
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CRM SMS marketing FAQs
1. What is SMS marketing in a CRM?
SMS marketing in a CRM involves sending automated or bulk text messages directly from your CRM to your target audience. It’s designed to enhance audience engagement, nurture leads, and improve customer communication using customer data stored in your CRM.
2. Why use SMS marketing alongside email?
SMS campaigns complement your email marketing efforts by offering higher open rates and faster response times. It’s especially effective for time-sensitive announcements, quick updates, or reminders that require immediate attention from your contacts.
3. Can recipients opt out of SMS marketing campaigns?
Yes. Nutshell’s SMS marketing feature complies with industry regulations and standards. Every SMS campaign message includes clear opt-out instructions. If recipients opt out, they’re automatically removed from future SMS marketing messages, helping your business maintain compliance and trust.
4. How do I get started with SMS marketing in Nutshell?
Getting started requires a Marketing Pro subscription ($49/month for your company) and a one-time enrollment process. You’ll register your brand, provide campaign details, and select a local phone number. Approval typically takes 1-14 days, then you can start sending campaigns.
5. How much do SMS messages cost in Nutshell?
Marketing Pro includes 150 SMS credits per month for your entire company. Additional messages can be purchased in packs starting at 250 credits for $15/month (up to 10,000). Each outbound message uses one credit, and credits don’t roll over month-to-month.
6. What’s the difference between SMS Marketing and Nutshell’s one-to-one SMS?
SMS Marketing (Marketing Pro) sends bulk broadcasts and automated drip sequences to audiences for campaigns. One-to-one SMS (Engagement Pro, $16/user/month) enables personal, two-way text conversations with individual contacts. Both features can work together and share the same company-wide credit pool.