The leading CRM for startups | Nutshell
Sales and CRM, simplified
Every lead, deal, and interaction is organized, automated, and tracked so your team can build relationships and close deals, not chase busywork.
Affordable, scalable plans
Transparent pricing starting at $13/user with no hidden fees or forced upgrades.
AI-Powered tools
Score leads, draft emails, and log calls automatically with built-in AI.
Sales automation
Automate follow-ups, task reminders, and pipeline moves so no deal goes cold.
Revenue reporting
Real-time dashboards to forecast revenue and track pipeline health instantly.
Stop losing deals to disorganization
When your leads live in spreadsheets, your follow-ups live in inboxes, and your customer notes live in someone’s head, deals fall through the cracks. Nutshell gives every lead, contact, and conversation a permanent home so your whole team stays aligned from first touch to closed deal.
Every interaction is logged automatically—calls, emails, texts, and notes—so no one has to guess where a relationship stands or scramble before a follow-up call.
- Complete contact timelines: Every call, email, and note logged automatically in one place
- Custom fields & tags: Organize leads by source, stage, deal type, or anything you need
- Full team visibility: Everyone sees the same customer data, always current
Learn more about contact management
Move fast without adding headcount
Your team is small and every hour counts. Nutshell’s automation handles the repetitive work—follow-up emails, task assignments, and pipeline stage moves—so your founders and reps can stay focused on the conversations that actually close deals.
Set it up once and let Nutshell do the rest. Automated sequences pause the moment a lead replies, AI drafts your first-touch emails in seconds, and every completed task automatically advances a deal to the next stage.
- Automated follow-ups: Email sequences that stop automatically when a lead replies
- Pipeline automation: Deals move forward automatically when tasks are completed
- AI email drafting: Generate personalized outreach in seconds, not minutes
Learn more about sales automation
Know your numbers, impress your investors
Founders need more than a gut feeling about revenue. Nutshell gives you clean pipeline data and real-time forecasting so you can make confident decisions—and walk into every board meeting or investor conversation fully prepared.
Track which lead sources drive your best deals, see where your pipeline is stalling, and share live reports with your team or stakeholders in seconds.
- Revenue forecasting: Predict future revenue based on live pipeline data
- Lead attribution: Know exactly which channels are generating your best leads
- Custom dashboards: Build, save, and share reports without needing a data analyst
Grow without growing pains
Most startups outgrow their first CRM and face a painful, expensive migration. Nutshell is built to scale with you—from a two-person founding team managing early prospects to a full sales org running multiple pipelines across products, markets, and territories.
No dedicated admin required. No surprise costs as you add seats. Just a CRM that keeps working as hard as your team does.
- Unlimited contacts & storage: Available on every plan from day one
- Multiple pipelines: Add new products, markets, or sales motions as you grow
- Meeting scheduler: Let prospects book time directly without the back-and-forth
Learn more about pipeline management
Connect with the tools you already use
Nutshell integrates with the lean startup tech stack—Google Workspace, Slack, Stripe, Zapier, LinkedIn, and thousands more—so your CRM becomes the central hub for your entire business, not just another silo.
Keep your tools talking to each other. Sync emails and calendars automatically, route inbound leads from your website or LinkedIn directly into Nutshell, and trigger workflows in your other apps the moment a deal moves forward.
- Communication & email: Two-way sync with Gmail and Outlook keeps every conversation in your CRM
- App Marketplace: Connect to 5,000+ apps via Zapier and Make without writing a line of code
- Lead generation: Sync inbound leads from LinkedIn, landing pages, and web forms automatically
- Contracts & proposals: Send and track proposals with PandaDoc, DocSend, and more
Helpful, human customer support
Subhead: Award-winning support here for when you need us.
- Free for everyone: Live chat support is available to all trials and active customers
- Helpful support articles: Our knowledge base is filled with “how-tos” and guides to help with all of your questions
- Monthly webinars: Covering how to set up and use specific features or processes in Nutshell
Learn more about our award-winning support
See Nutshell in action!
Try Nutshell free for 14 days or let us show you around before you dive in.
Start 14-day free trial Book free demo
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FAQs
1. How long does it take to set up Nutshell for a startup?
Most startups can get Nutshell up and running in 2-4 weeks. Small teams with clean data often complete basic setup in just a few days. We offer free onboarding support and white-glove migration services to help you launch faster and avoid common setup pitfalls.
2. When should a startup invest in a CRM?
Invest in a CRM when you’re dropping follow-ups, tracking leads in spreadsheets, or your sales and marketing teams aren’t aligned. If you have more than 50 active leads or plan to scale your team, it’s time. Early adoption prevents chaos as you grow.
3. Can Nutshell scale as my startup grows?
Absolutely. Nutshell offers five pricing tiers from $13 to $79 per user/month, with unlimited contacts and storage on all plans. As you grow, you can add features like sales automation, multiple pipelines, and advanced reporting without migrating to a new platform.
4. What’s included in Nutshell’s free trial for startups?
Nutshell’s 14-day free trial includes full access to all CRM features—no credit card required. You’ll get unlimited contacts, pipeline management, email sync, reporting tools, and free live support from our team. Test everything before committing to a paid plan.
5. How does Nutshell compare to free CRMs like HubSpot?
Unlike free CRMs with limited features and aggressive upsells, Nutshell includes essential tools like sales automation, advanced reporting, and unlimited pipelines on paid plans. You get transparent pricing, no feature paywalls, and free live support—not just chatbots or knowledge bases.